Who is Viva McPherson?
Viva McPherson is a renowned British events producer and creative strategist with a career marked by innovation, leadership, and a steadfast commitment to social impact. Her decades of experience have seen her deliver remarkable projects in both the private and charity sectors, establishing her as a prominent figure in the UK events industry.
| Attribute | Details |
|---|---|
| Full Name | Viva McPherson |
| Nationality | British |
| Education | BA in Surface Design, University of the Arts London |
| Additional Studies | Art Foundation, Middlesex University |
| Years Active | 2008–present (over a decade in the creative/events industry) |
| Current Role | Senior Special Events Manager, NSPCC (as of September 2023) |
| Former Roles | Co-founder, The Gig Company; Events Manager, Willow; Events & Partnerships Manager, Horizons Charity |
| Key Skills | Event production, budget management, celebrity liaison, fundraising, team leadership |
| Family Background | Daughter of Suggs (Graham McPherson) and Bette Bright |
| Location | London, UK |
Early Life and Education
Viva McPherson was born into a creative household, the daughter of acclaimed musician Suggs (Graham McPherson) and singer Bette Bright. She pursued her artistic talents at Middlesex University (Art Foundation) before completing a BA in Surface Design from the University of the Arts London. This strong educational base in design fueled her eventual career in events, where her eye for detail and creativity set her apart.
Professional Life and Career Trajectory
Early Career and Corporate Marketing
Viva began her professional journey in entertainment marketing, joining Nike’s London-based creative team from 2008-2009. Here she honed her skills in influencer collaboration and aspirational brand alignment, key skills that informed her approach to project management and events strategy.
Entrepreneurship and The Gig Company
In 2012, she co-founded The Gig Company, an independent live music-focused events agency. Viva played a central role in producing bespoke events for high-profile brands and celebrities, working with artists such as Van Morrison, Rudimental, and Madness. The agency became renowned for gala dinners, corporate launches, private parties, and complex celebrity collaborations. This period helped her master all facets of event planning—budgeting, artist liaison, media production, and logistics.
Impact in the Charity Sector
Viva’s talent for meaningful events propelled her into charity work, managing major fundraisers for Willow (a charity supporting seriously ill young adults), where she produced the prestigious London Football Awards. She also served as Events & Partnerships Manager at Horizons charity (2021–2023), broadening educational opportunities for disadvantaged youth.
Since September 2023, Viva has excelled as Senior Special Events Manager at NSPCC, one of the UK’s foremost child protection charities. She oversees all key fundraising initiatives and event productions, demonstrating her dedication to social causes and her ability to lead complex, mission-driven projects.
Skills and Expertise
- Concept Development: Translates visions into detailed event plans, from intimate gatherings to major galas.
- Budget Management: Delivers high-quality outcomes within budget, adept at negotiation and cost control.
- Celebrity & Artist Relations: Manages A-list talent and celebrity clients smoothly for seamless, high-profile events.
- Fundraising Strategy: Develops and executes income strategies for large-scale charity and nonprofit events.
- Team Leadership: Inspires teams large and small to achieve creative and operational excellence.
Viva McPherson Net Worth
There are no public statements or industry reports specifying Viva McPherson’s personal net worth. As most of her career trajectory has been in private agencies and charity sector leadership roles, estimates are unavailable. However, her long tenure in London’s creative industries and her entrepreneurial success suggest a comfortable professional standing and industry respect.
Family and Personal Life
Viva is the daughter of famed British musician Suggs and singer Bette Bright, giving her deep roots in the UK’s music and entertainment world. She maintains a relatively private personal life, focusing her public profile on her professional achievements and charity efforts.
Conclusion
Viva McPherson’s blend of creativity, operational discipline, and commitment to meaningful causes identifies her as a leader redefining the standards of the British events industry. From branding work with Nike to elite music galas and charity galas for NSPCC, her career stands as an inspiration to anyone seeking a difference-making path in events management.
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