Ayla Woodruff has emerged as one of the most recognized social media personalities in the digital content creation space, building an impressive career across multiple platforms including YouTube, Instagram, and TikTok. With over 1.5 million Instagram followers, 760,000 YouTube subscribers, and 729,000 TikTok followers, the 33-year-old Arizona native has successfully leveraged a background in psychology and HR to build a multi-million-follower brand, expertly pivoting her content strategy to reflect major personal milestones including motherhood and entrepreneurship.
| Category | Details |
| Full Name | Ayla Marie Woodruff |
| Date of Birth | August 26, 1992 |
| Age | 33 (as of 2025) |
| Primary Platforms | Instagram, YouTube, TikTok |
| Education | BA, Psychology (UCSD) |
| Marital Status | In a relationship (Kian Lawley) |
| Children | Son (Coast Corey) |
Ayla Woodruff: Early Life and Family Background
Born on August 26, 1992, in Flagstaff, Arizona, Ayla Marie Woodruff grew up in a close-knit Christian household with her parents, Brian Woodruff and Diana Woodruff. She is the eldest of four siblings, sharing her childhood with her sister Raina and two brothers, Blake and Trevor.
Her family relocated from Flagstaff to San Diego, California, during her childhood, where she spent her formative years. Ayla’s family has notable connections to the entertainment industry through her younger brother, Blake Woodruff, who gained recognition as a child actor for his role as Mike Baker in the 2003 comedy film “Cheaper by the Dozen” alongside Steve Martin. Interestingly, Ayla herself appeared as an extra in the same film, though her scene was ultimately cut from the final version.
Education and Academic Achievements
Demonstrating a commitment to formal education alongside her creative pursuits, Ayla attended Agoura High School before enrolling at Moorpark Community College in California. She subsequently transferred to the University of California, San Diego (UCSD), where she earned her Bachelor of Arts degree in Psychology with a specialization in Industrial and Organizational Psychology between 2013 and 2015.
During her time at UCSD, Ayla actively participated in campus life, serving as Vice President of the Psychology Club from August 2010 to May 2013. Following her undergraduate studies, she furthered her professional development by completing a Human Resources Certification at Loyola Marymount University’s Extension Program in 2015, focusing on Human Resources Management and Personnel Administration.
Career Journey and Professional Development
Early Career and Logan Paul Association
Before establishing herself as an independent content creator, Ayla worked in various roles including customer service, hostess, school teacher, cocktail assistant, and event management. Her breakthrough in the digital content world came when she began working as an assistant to prominent YouTuber Logan Paul, an experience that proved instrumental in shaping her understanding of content creation and influencer marketing.
During her tenure with Logan Paul, Ayla became a recognizable figure in his vlogs, appearing regularly in his content and developing her own following. Her on-screen chemistry with Paul sparked numerous rumors about a potential romantic relationship, though both parties maintained they were simply colleagues, and Ayla was dating model Mackinzie Dae at the time.
In 2017, Ayla made the strategic decision to leave her position as Logan Paul’s assistant to pursue her own content creation career. While Logan Paul announced the change somewhat dramatically on social media, Ayla clarified that the split was mutual and amicable, stating:
“It’s no hard feelings. I’m super excited for him to have a new assistant and to get it straight, he will not admit this in the vlog, he did not fire me”.
YouTube Channel and Content Creation
Although Ayla created her self-titled YouTube channel on August 20, 2015, she didn’t post her first video until May 1, 2017. Her debut video, titled “Intro to My YouTube – Ayla Woodruff,” marked the beginning of her solo journey as a content creator. The decision to delay her first upload demonstrates her strategic approach to launching her channel with proper preparation and planning.
Her YouTube content encompasses a diverse range of topics including lifestyle vlogs, fashion hauls, fitness routines, healthy recipes, travel adventures, and comedic sketches. Some of her most popular videos include “Reaction to Logan Paul’s new Assistant,” “I Stole Logan’s Puppy,” “Finally Told my mom I’m Pregnant,” and various workout videos.
As of 2025, Ayla’s YouTube channel has accumulated over 760,000 subscribers with more than 7 million total views. According to Social Blade analytics, her channel generates estimated monthly earnings between $152 and $2,700, with annual ad revenue ranging from $2,100 to $33,100. While these figures fluctuate based on viewership and engagement rates, they represent a consistent income stream from her content creation efforts.
Instagram Influence and Brand Partnerships
Ayla’s Instagram presence has become her most influential platform, boasting over 1.5 million followers as of 2025. Her Instagram content features a carefully curated mix of fashion photography, lifestyle moments, fitness inspiration, travel destinations, and glimpses into her personal life as a mother.
Her engagement rate on Instagram stands at approximately 2.35%, with her posts averaging 35,200 likes and 488 comments. This level of engagement has made her highly attractive to brands seeking authentic partnerships with influencers who maintain genuine connections with their audiences.
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Ayla has successfully collaborated with numerous prestigious brands throughout her career, including:
- Fashion and Apparel: Wildfox, LF Stores, Meshki, Public Desire
- Fitness and Wellness: Bang Energy, Bloom Nu (nutritional supplements)
- Jewelry and Accessories: David Yurman, Kurt Geiger
- Skincare: Physiogel
- Food and Nutrition: Kodiak Cakes
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In addition to her main Instagram account (@ayla_woodruff), Ayla operates a dedicated fitness Instagram page called “Bluehoneyfitness” (also stylized as “Bluhoneyfitness”), where she shares workout routines, fitness tips, and wellness content with her followers. This separate account allows her to maintain distinct content streams while serving different audience interests.
Industry estimates suggest that Ayla can earn between $500 and $3,000 per sponsored Instagram post, with potential annual Instagram earnings ranging from $48,000 to $96,000. A 2018 New York Times article noted that Ayla could command up to $22,000 for a single post at the height of her influencer status.
TikTok and Multi-Platform Strategy
Expanding her digital presence, Ayla has cultivated a significant following on TikTok under the handle @aylawoodruff_, where she has amassed over 729,000 followers and 59.1 million likes as of 2025. Her TikTok content focuses on relatable mom life moments, lifestyle tips, home decor inspiration, and petite fashion advice, aligning with her current life stage as a new mother.
Personal Life and Relationships
Romantic Relationships
Ayla’s romantic life has evolved significantly over the years, with her relationships occasionally becoming topics of public interest due to her social media presence. From 2013 to 2018, she was in a long-term relationship with Mackinzie Dae, a professional model represented by Wilhelmina who also works as a cinematographer, photographer, and commercial drone pilot.
Following her breakup with Mackinzie Dae, Ayla began dating fellow YouTuber and actor Kian Lawley in 2019. The couple has been open about their relationship journey, sharing both the joys and challenges they’ve faced together. In a candid YouTube video titled “Why We Broke Up,” posted in 2020, the couple revealed that they had actually separated twice during their relationship.
Their first breakup lasted approximately three months and stemmed from challenges in managing their individual needs for space while maintaining their relationship. The second breakup, which lasted about two months, occurred during the COVID-19 pandemic and was attributed to differing lifestyle preferences and Kian’s struggles with anxiety. Despite these challenges, the couple reconciled and have since built a strong partnership.
In March 2020, Kian posted a photo with Ayla announcing “exciting news,” which led many fans to speculate about a pregnancy announcement. However, the couple clarified that they had purchased their first home together. This milestone marked a significant commitment in their relationship.
Motherhood Journey
On April 26, 2023, Ayla and Kian announced they were expecting their first child together through a heartwarming Instagram video that garnered over 6 million views. The announcement video featured Ayla walking toward Kian before revealing a sonogram and baby socks, capturing the excitement of their pregnancy journey.
On October 11, 2023, at 4:08 AM, Ayla gave birth to their son, Coast Corey Woodruff Lawley. The couple documented their birth experience in an emotional YouTube video titled “The Birth Of Our Son,” sharing intimate moments from their journey to parenthood.
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Motherhood has significantly transformed Ayla’s content focus and personal priorities. She has been remarkably transparent about the challenges and joys of new parenthood, sharing everything from nighttime routines to developmental milestones. In December 2024, the couple returned to their family YouTube channel “Our Diary Of 3” after nearly a year-long hiatus, explaining that they had taken time away from content creation to focus on learning how to be the best parents possible.
As of 2025, Ayla’s content primarily revolves around “Coast’s Mama, Lifestyle, Home Decor, Mom Life, & Petite Fashion,” as stated in her Instagram bio. She has successfully transitioned into the mom influencer market, opening new opportunities for partnerships with family-oriented brands while maintaining authenticity in sharing both the beautiful and challenging aspects of parenthood.
Physical Characteristics and Public Persona
Standing at 4 feet 11 inches (150 cm) tall and weighing approximately 42 kilograms (93 pounds), Ayla’s petite stature has become one of her distinctive characteristics. She has openly discussed the challenges and advantages of being 4’11” as a woman in the entertainment and fashion industries.
Ayla has dark blonde hair and dark brown eyes, and she maintains her physique through dedicated fitness routines that she frequently shares with her followers. She has at least one visible tattoo on her right wrist that reads “Mr. Moomer,” which is also the Instagram handle of her beloved dog, Blue.
@markdohner New Mom Ayla Woodruff talks difficulties of growing up 4’11” tall. She says as a girl, people think its cute, but for men a different story. 👶🏼🍼 #newmom #short
♬ original sound – Mark Dohner
Her fitness journey has been particularly inspiring to her followers. In an April 2021 Instagram post, Ayla shared before-and-after photos from her sophomore year in high school compared to her present physique, revealing that her toned figure was achieved through consistent hard work rather than genetics. She emphasized that her body naturally fluctuates and that consistency and happiness are what truly matter in fitness.
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Ayla Woodruff’s Net Worth and Financial Success
As of 2025, Ayla Woodruff’s estimated net worth ranges between $300,000 and $380,000 USD. This wealth accumulation stems from multiple revenue streams inherent to her multi-platform social media presence.
Primary Income Sources
YouTube Ad Revenue: Her channel generates between $2,100 and $33,100 annually through advertising, with monthly earnings fluctuating between $152 and $2,700 depending on viewership metrics.
Instagram Partnerships: Brand collaborations and sponsored content on Instagram represent a significant income source, with potential earnings of $500 to $3,000 per post and estimated annual Instagram income between $48,000 and $96,000.
TikTok Content: While specific TikTok earnings aren’t publicly disclosed, her 729,000 followers and 59.1 million likes indicate substantial monetization potential through the platform’s Creator Fund and brand partnerships.
Brand Endorsements: Ayla has partnered with over 11 categories of brands spanning jewelry, fashion, fitness, skincare, and food products.
Fitness Platform: Her Bluehoneyfitness brand extends beyond social media, where she offers fitness and wellness-related content and potentially products.
Recent Life Changes and Current Projects
Home Ownership and Family Life
In 2025, Ayla and Kian embarked on an exciting new chapter by purchasing their first family home. Ayla documented the house-hunting process, packing, and moving journey on her social media platforms, sharing emotional moments about leaving the house where Coast was born.
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The move represents a significant milestone for the young family, with Ayla regularly posting content about making their new house a home through furniture selection, interior design choices, and creating family-friendly spaces. Her content showcasing Coast helping assemble furniture and exploring their new home has resonated deeply with her audience, demonstrating the authentic, relatable approach that has defined her career.
Content Evolution and Future Plans
After taking most of 2024 off from regular content creation to focus on parenthood, Ayla and Kian announced in December 2024 that they would return to creating three videos per week on their family channel “Our Diary Of 3” throughout the holiday season. This return to consistent content creation indicates their readiness to balance parenthood with their professional obligations while sharing their family journey with their dedicated followers.
Ayla’s current content strategy focuses heavily on mom life, petite fashion for mothers, home decor inspiration, and family lifestyle content. This pivot demonstrates her ability to evolve with her life circumstances while maintaining authenticity and relevance with her audience.
Impact and Influence in the Digital Space
Authenticity and Community Building
What sets Ayla apart in the crowded influencer landscape is her commitment to authenticity and genuine engagement with her followers. Rather than presenting a perfectly curated life, she shares both triumphs and struggles, from relationship challenges to the realities of sleep-deprived new parenthood.
Her willingness to be vulnerable—discussing topics like her parents’ divorce in 2021, body image struggles, and the difficulties of maintaining a relationship—has fostered a loyal community that appreciates her honesty. This authentic approach aligns with contemporary audience preferences for relatable, genuine content over highly polished, unrealistic portrayals of life.
Representation and Inspiration
As a petite woman in the fashion and fitness industries, Ayla provides representation for individuals who often feel underserved by mainstream content creators. Her fitness journey, documented through transformation photos and workout videos, has inspired many followers to pursue their own health and wellness goals.
Her educational background in psychology and human resources, combined with her social media success, demonstrates that influencer careers can be built alongside traditional educational achievements. This multifaceted approach may serve as encouragement for aspiring content creators who value both formal education and creative pursuits.
Brand Collaboration Success
Ayla’s partnerships with prestigious brands like Coach, David Yurman, and various fashion labels showcase her credibility and reach within the influencer marketing ecosystem. A notable 2018 collaboration with Coach involved Ayla filming an exclusive behind-the-scenes video diary at their New York atelier, which received over 500,000 views in the first week and achieved engagement rates surpassing Coach’s own channel during the campaign period.
According to survey data from that campaign, 78% of viewers reported increased interest in Coach as an attainable luxury brand after watching Ayla’s content. This type of measurable impact demonstrates why brands continue to seek partnerships with authentic influencers who maintain genuine connections with their audiences.
Professional Recognition and Notable Achievements
While Ayla has not received traditional entertainment industry awards, her achievements in the digital space are substantial:
- Multi-Platform Success: Building audiences exceeding 3 million followers combined across YouTube, Instagram, and TikTok
- Longevity: Maintaining relevance and growth in the highly competitive influencer space for over a decade (2015-2025)
- Brand Partnerships: Securing collaborations with over a dozen prestigious brands across multiple industries
- Content Diversity: Successfully pivoting content strategies from travel and lifestyle to fitness to mom influencer content while retaining audience engagement
- Entrepreneurial Ventures: Developing the Bluehoneyfitness brand as a separate business entity
Challenges and Controversies
Compared to many social media personalities, Ayla has maintained a relatively controversy-free public profile. However, she has faced some criticism and challenges:
Privacy Concerns: In 2025, an opinion piece criticized Ayla and Kian for posting content featuring their infant son Coast, particularly a TikTok video showing him undressing himself, raising concerns about child privacy and safety in the digital age. This criticism reflects broader societal debates about family vlogging and children’s rights to privacy.
Relationship Speculation: Throughout her career with Logan Paul and in her relationship with Kian Lawley, Ayla has had to navigate public speculation about her romantic life, including unfounded dating rumors.
Work-Life Balance: Ayla has been candid about the challenges of balancing content creation with motherhood, ultimately choosing to take a year-long break from regular uploads to prioritize her family. This decision, while personally necessary, represented a professional risk in an industry where consistent content is often crucial for maintaining relevance.
Philosophy and Personal Values
Based on her public statements and content, several core values emerge as central to Ayla’s approach to life and career:
Family First: Her decision to take a year away from content creation to focus on learning to be the best parent possible demonstrates her prioritization of family over professional advancement.
Authenticity Over Perfection: Ayla consistently chooses to share real, unfiltered moments rather than presenting an unrealistic portrayal of her life.
Health and Wellness: Her dedication to fitness and wellness, documented through her transformation journey and separate fitness platform, reflects a commitment to physical and mental health.
Community Over Competition: Rather than viewing other creators as competition, Ayla celebrates her friends’ pregnancies and milestones, fostering a supportive creator community.
Education and Growth: Her investment in formal education beyond her influencer career suggests a value for continuous learning and personal development.
Looking Forward
As Ayla Woodruff continues her journey as a social media influencer, content creator, and mother, several trajectories seem likely for her career:
Expansion of Family Content: With her return to regular content creation in late 2024, Ayla is well-positioned to establish herself as a leading voice in the mom influencer space, potentially expanding into parenting advice, family product reviews, and early childhood development content.
Brand Development: Her Bluehoneyfitness platform could evolve into a more comprehensive wellness brand, potentially including product lines, fitness programs, or digital courses.
Long-term Platform Diversification: As social media platforms continue to evolve, Ayla’s demonstrated ability to adapt and succeed across multiple platforms (YouTube, Instagram, TikTok) suggests she will continue to diversify her presence as new opportunities emerge.
Deeper Brand Partnerships: Her proven track record of delivering measurable results for brand partners positions her well for more substantial, long-term ambassador relationships and potential equity partnerships with brands aligned with her values.
Conclusion
Ayla Marie Woodruff represents a new generation of digital entrepreneurs who have successfully transformed social media presence into sustainable careers. From her early days as Logan Paul’s assistant to her current status as a multi-platform influencer and devoted mother, Ayla’s journey demonstrates the importance of authenticity, adaptability, and strategic career planning in the digital age.
With an estimated net worth between $300,000 and $380,000, over 3 million combined followers across platforms, and successful partnerships with prestigious brands, Ayla has achieved significant professional success while navigating the challenges of public life, relationship dynamics, and new motherhood. Her educational background in psychology, combined with her instinctive understanding of audience engagement and content creation, has enabled her to build a career that balances creative expression with financial stability.
As she continues to document her family’s journey, share her experiences as a mother, and inspire her followers through fitness and lifestyle content, Ayla Woodruff remains a compelling figure in the social media landscape—proof that authenticity, hard work, and genuine connection can create lasting impact in the digital world.
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