Who is Nina Mackie?
Nina Mackie is an accomplished British entrepreneur and marketing innovator best known for her two decades of impactful work in advertising, programmatic media, and the gaming sector, where she co-founded WeGame2 to advocate for inclusion and diversity in gaming.
| Attribute | Details |
|---|---|
| Full Name | Nina Mackie |
| Nationality | British |
| Education | Bachelor’s degree, Sociology – Glasgow Caledonian University |
| Years Active | 2005–present (20+ years in marketing and advertising) |
| Current Role | Founder, WeGame2; Innovation Lead, Spatial |
| Core Focus | Advertising, gaming, inclusion, digital strategy |
| Notable Project | WeGame2 – Advocate for underrepresented groups in gaming |
| Residence | Greater London, UK |
| Family Ties | Married to Adam Mackie; Four children |
Nina Mackie Early Life and Education
Nina Mackie grew up in the UK and attended Glasgow Caledonian University, where she earned a Bachelor’s degree in Sociology. This educational background equipped her with strong analytical and people-focused skills, which would later become central to her career in advertising and digital consultancy.
Professional Life and Career Trajectory
Nina’s career in marketing and advertising spans over 20 years. She started in print media and Out-of-Home (OOH) advertising before transitioning to programmatic and digital strategy. Her early roles included positions like:
- Multi-Media Sales Representative at Yell Group (selling digital and print advertising solutions)
- Account Manager at Monster (digital recruitment and advertising consultancy)
Nina’s depth of experience ranges from business development and client management to digital media innovation. Her work consistently reflects a deep commitment to both business results and societal impact.
Founding WeGame2
Nina Mackie is the founder and co-founder of WeGame2, a consultancy and advocacy initiative whose goal is to enhance industry standards for underrepresented groups within the gaming ecosystem. WeGame2 collaborates with game developers, industry stakeholders, and brands to drive diversity and ethical practices in gaming.
Current Roles
Nina is presently associated with Spatial as an Innovation Lead, where she helps brands connect meaningfully with gamers. Her role involves digital strategy, client consulting, and innovation in media targeting and engagement.
Personal Life
Nina Mackie is known to maintain a low public profile regarding her private life. She is married to Adam Mackie, and together they have four children: Rosa, Tristan, Lily, and Yasmina. Her family background also links her to some well-known British figures; she is the daughter of David Taylor (a race car driver) and Anita Taylor, with siblings including Spencer and the late Michael Matthews.
Nina Mackie’s Net Worth
There is no public disclosure of Nina Mackie’s personal net worth, as her entrepreneurial ventures and consulting roles are privately held and her financial details remain out of the press. However, given her 20+ years at senior levels in advertising, founding successful consultancies, and international influence in gaming and digital strategy, her earnings and industry reputation place her among the most respected women entrepreneurs in the UK’s digital sector.
Legacy and Influence
Nina is recognized as a key advocate for diversity and inclusion, not just in the business sector but especially within the gaming community. Through WeGame2, she has driven conversation and collaboration around improving industry standards and amplifying underrepresented voices in gaming and media.
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